Address mild to moderate skin laxity of the face, jawline, neck, and brows to restore smoother contours and improved definition without invasive procedures.
Experience physician-guided Sofwave skin tightening with board-certified dermatologist Dr. Marie V. Hayag in a private Upper East Side dermatology practice. This FDA-cleared ultrasound treatment is designed to stimulate collagen, improve mild to moderate skin laxity, and deliver natural-looking lifting without surgery or downtime. Each Sofwave treatment is customized to your anatomy, skin quality, and aesthetic goals for safe, precise, and refined results.
Address mild to moderate skin laxity of the face, jawline, neck, and brows to restore smoother contours and improved definition without invasive procedures.
Sofwave stimulates the skin’s natural collagen and elastin production using targeted ultrasound energy, promoting gradual tightening and long-term structural improvement.
Achieve visible firming without incisions, injectables, or extended recovery. Most patients return to normal activities immediately following treatment.
At Marie Hayag MD, Sofwave treatments are performed under the supervision of a board-certified dermatologist to ensure appropriate patient selection, precise ultrasound energy delivery, and safe depth calibration tailored to each patient’s degree of skin laxity.
Although Sofwave is non-invasive, physician oversight is essential to accurately target the mid-dermal layer responsible for collagen remodeling while minimizing risks and optimizing results. A comprehensive consultation evaluates facial anatomy, collagen quality, and treatment goals to fully customize treatment parameters.
Precise depth targeting and energy calibration are essential to achieving optimal collagen stimulation while minimizing unnecessary thermal injury. This physician-led approach differentiates dermatologist-administered Sofwave from medspa treatments and ensures integration into a broader aesthetic strategy focused on long-term skin health and natural rejuvenation.
Sofwave is an FDA-cleared ultrasound skin tightening treatment that delivers controlled thermal energy to the mid-dermis to stimulate collagen production without damaging the surface of the skin.
Unlike earlier-generation ultrasound devices, Sofwave uses precise depth calibration and integrated cooling technology to enhance treatment consistency and patient comfort. For patients researching non-surgical skin tightening in Manhattan, Sofwave offers a clinically validated, physician-guided solution.
Sofwave may be used to improve mild to moderate skin laxity in the:
Treatment areas are determined during consultation based on anatomy, skin condition, and aesthetic goals.
Every Sofwave treatment begins with a personalized consultation to assess skin laxity, collagen quality, and candidacy. Dr. Marie V. Hayag develops a tailored treatment plan aligned with your facial structure and desired outcomes.
During treatment, controlled ultrasound energy is delivered through a handheld device placed on the skin. Integrated cooling enhances comfort while thermal energy reaches the collagen-rich dermal layer. Sessions typically last 30–45 minutes depending on the area treated.
Because Sofwave is non-invasive, patients can resume daily activities immediately. Improvements develop progressively as new collagen forms, with tightening continuing over several months.
Excellent rating
Based on 109 reviewsTrustindex verifies that the original source of the review is Google. I had an amazing experience with Dr. Hayag! I went in for a preventative skin check and botox. She is incredibly thorough, knowledgeable, and precise. I can't wait for my next visit! Rachel AncelTrustindex verifies that the original source of the review is Google. Dr. Hayag has been my dermatologist since I was young, and I truly cannot recommend her highly enough. She treated my acne when I was younger, and I have continued to see her over the years for any skin concerns that come up. She is always incredibly thorough, knowledgeable, and caring, and I completely trust her. On top of that, her entire staff is so warm, kind, and lovely, which makes every visit such a positive experience. I’m so grateful to have had her as my dermatologist for so many years. KatieTrustindex verifies that the original source of the review is Google. Landy AguiarTrustindex verifies that the original source of the review is Google. My entire family has been seeing Dr Hayag for over a decade for general dermatology. She’s extremely knowledgeable and provides the best level of care and advice. She’s been equally good for my kids as teens and young adults, focusing on prevention and healthy skin habits. The entire staff is kind and friendly, keeps appointments on time and has great communication. I’m a patient for life - a wonderful doctor and practice. Patricia FalconiTrustindex verifies that the original source of the review is Google. Dr. Hayag is an amazing doctor. Very caring and gentle with her patients. I have been with her for years and will continue to be with her. I highly recommend her. Ann NellissenTrustindex verifies that the original source of the review is Google. Everyone in the office is so kind and sweet to me I appreciate how they take their time to address my concerns mimi chungTrustindex verifies that the original source of the review is Google. My visit to Dr. Hayag’s Office was superb. No waiting, lovely professional help and Dr. Hayag with an easy confident manner, artistic eye and quick hands managed to make my experience the best ever. I’m so grateful to be in her care. mary ConleyTrustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️ Dr. Hayag is an extraordinary dermatologist whose expertise, compassion, and commitment to excellence are unmatched. I have been under her care for over 15 years, and she remains the only dermatologist I trust implicitly. I travel from out of state, over two hours each way for my appointments, which speaks volumes about the caliber of her care. Dr. Hayag’s mastery of dermatology is second to none. She stays at the forefront of innovation, continually advancing her practice by attending leading dermatology conferences and incorporating the most cutting-edge techniques and treatments. Yet what truly distinguishes her is not just her knowledge, but her humanity. She takes the time to listen, to educate, and to ensure her patients feel understood and empowered in every decision. Her genuine care and personal attention are evident in every interaction. She is meticulous, insightful, and wholly dedicated to achieving the best outcomes for her patients. Her office reflects her professionalism and taste, immaculate, serene, and inviting. Her staff embodies the same warmth and excellence she brings to her work, creating an environment that feels both luxurious and deeply personal. Dr. Hayag represents the gold standard in dermatology: exceptional skill, unwavering integrity, and a sincere devotion to her patients’ well-being. I highly and wholeheartedly recommend her to anyone seeking the very best in dermatologic care. Mary Ann MTrustindex verifies that the original source of the review is Google. My favorite mult-generational doctor! A long-time patient, I trust her judgment and skills so much that I've sent my daughters to Dr. Hayag too! Bee-Ann BensonTrustindex verifies that the original source of the review is Google. Amy Dorrian
Patients choose Sofwave skin tightening for its ability to:
While Sofwave does not replace surgical lifting for advanced laxity, it is an effective option for patients seeking non-surgical skin tightening with minimal interruption.
Facial anatomy and skin laxity are evaluated to determine candidacy and customize treatment depth.
Controlled ultrasound energy targets the mid-dermis, stimulating collagen remodeling.
Thermal stimulation initiates the body’s natural regenerative response.
Skin firms and lifts over time as collagen production increases.
Sofwave may be appropriate for individuals who:
A consultation ensures expectations align with achievable outcomes and confirms candidacy for ultrasound skin tightening.
Sofwave and Ultherapy are both ultrasound-based skin tightening treatments, but they differ in depth of energy delivery and treatment experience. Sofwave targets the mid-dermis to stimulate collagen with minimal downtime, while Ultherapy reaches deeper tissue layers and may involve more recovery. The appropriate option depends on skin laxity severity and treatment goals determined during consultation.
At Marie Hayag MD, Sofwave treatments are delivered through a physician-led, detail-oriented approach focused on safety, precision, and natural rejuvenation.
Each treatment plan is customized to preserve facial balance while improving skin firmness and lift. Our Upper East Side dermatology practice serves patients throughout New York City seeking expert non-surgical skin tightening.
To schedule your Sofwave skin tightening consultation, call 212.722.2055 or book online.
Most patients tolerate Sofwave well. Temporary warmth or pressure may occur during ultrasound delivery but resolves quickly after treatment.
Many patients achieve improvement with a single session, though additional treatments may be recommended based on the degree of skin laxity and desired outcomes.
Initial improvement may appear within weeks, with continued tightening over several months as collagen develops.
There is typically no downtime. Mild redness or swelling may occur but usually resolves within hours.
Yes. Sofwave can complement injectables, laser treatments, and resurfacing procedures as part of a comprehensive aesthetic plan.
Sofwave is a non-surgical collagen stimulation treatment designed for mild to moderate laxity. It improves firmness and lift but does not replace surgical procedures for advanced skin sagging.
Book a personalized consultation with Marie Hayag, MD and her experienced team to receive physician-guided Sofwave treatment designed to lift, tighten, and rejuvenate the skin without surgery.

212.722.2055